Variable data printing is the process of implementing mail-merge technology to print your custom mailing list information from your own database onto your mailer, letter or postcard.
Most direct mailers you receive have the same message for all its recipients. The World Advertising and Marketing variable data printing technology makes it possible to personalize each message specific to your customer.
Is using variable data printing pricy?
Not really, especially when you consider the increased response of your mailer because of the personalized message. Often times it is cheaper than offset printing.
Contact our representatives to show you how to increase your mailer effectiveness by using variable data printing.
We know you have many choices when it comes to printing. Give World Advertising and Marketing a call today at (800) 405-1002 or Request a Quote to discuss your next print marketing solution.